Most of these list building programs have a free and a pro membership. You can upgrade to the pro membership, for a monthly fee, and increase the amount of times that you are able to mail to your list. But very few allow you to mail to your list daily. So you see, through your efforts you’re actually building a list for the program owner.

How much is your time worth to you? How much time do you spend daily advertising to build one of these lists? On average, your time is worth approximately $50 an hour. So if you spend one hour each day trying to build your list in essence it is costing you $50 a day to build a list for somebody else.

How many sales have you made off of the list you build? Have you been tracking your efforts to the list that you have built? If not, you will never know your success rate for this list. Is your success rate paying for your time to build the list? If not, then you are in a losing proposition. Again because your time is money!

I understand this issue because I was involved in several of these list building programs. I spent a couple hours each day trying to cultivate individuals to join my lists. Then one day it hit me. I was working for somebody else. So from that time forward I stopped using these programs. I now use the time I spent on those list building programs to develop my own lists.

It is up to you, to determine how to use your time and energy in developing your business plan. I do suggest that you evaluate your advertising scheme to see if you can improve your rate of return on your advertising dollars. Make sure to add into the equation your cost of time spent on advertising.

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