Archive for August, 2009

Most of these list building programs have a free and a pro membership. You can upgrade to the pro membership, for a monthly fee, and increase the amount of times that you are able to mail to your list. But very few allow you to mail to your list daily. So you see, through your efforts you’re actually building a list for the program owner.

How much is your time worth to you? How much time do you spend daily advertising to build one of these lists? On average, your time is worth approximately $50 an hour. So if you spend one hour each day trying to build your list in essence it is costing you $50 a day to build a list for somebody else.

How many sales have you made off of the list you build? Have you been tracking your efforts to the list that you have built? If not, you will never know your success rate for this list. Is your success rate paying for your time to build the list? If not, then you are in a losing proposition. Again because your time is money!

I understand this issue because I was involved in several of these list building programs. I spent a couple hours each day trying to cultivate individuals to join my lists. Then one day it hit me. I was working for somebody else. So from that time forward I stopped using these programs. I now use the time I spent on those list building programs to develop my own lists.

It is up to you, to determine how to use your time and energy in developing your business plan. I do suggest that you evaluate your advertising scheme to see if you can improve your rate of return on your advertising dollars. Make sure to add into the equation your cost of time spent on advertising.

I’ve been there. I know where you’re coming from. I wasn’t always a master list builder. I spent a lot of time and a lot of money to learn the knowledge you are about to gain. I hope you are prepared with pencil and paper because the secrets I’m about to share with you are that powerful.

List Building Secret #1: You can’t send your list building progress through the roof without help. This secret will absolutely crush the competition when you understand it. It goes under many different names. You’ve probably heard them before: Viral, leverage, tell-a-friend, or even joint venturing. This secret has many disguises, but when uncovered it all boils down to one single concept.

List building is more effective with help. If you want to absolutely disintegrate your opposition, figure out how to use help from other people. Leverage their lists to build yours. Leverage their advertising dollars to promote your products. Leverage their time to build you empire. Leverage other people’s resources. Period.

List Building Secret #2: Your list building conversion ratios will never increase until you track them. This secret is hidden behind the dreaded, “Oh I have to do work?”  Many marketers know this list building secret,  but they don’t know WHY it’s so powerful. It all boils down to one single concept: Your abilities can not increase if you don’t track what works and what doesn’t.

Which list building traffic method is converting the best for you?  Do more of it. Don’t know which one?  Start tracking.  Which type of opt-in headlines are converting the most clicks for you?  Don’t know which one?  Start tracking. Which opt-in ethical bribes are pulling the most leads for you? Don’t know which one? You got it. Start tracking today. If you’re not tracking every facet of your list, you’re wasting your time.

List Building Secret #3: Specialize your business. Ninty nine percent of all marketers don’t know this secret. They will never figure it out.  They are too busy following the hottest products and trends. This secret goes under many names. You’ve heard of it before:  Niching,  sub-niching,  becoming the expert, becoming the resource,  or becoming the authority.  It doesn’t matter what name it goes under. It all boils down to one principle.

Information is cheap, specialized knowledge is valuable. This is one secret you must truly grasp. The list that you currently have or the list that you will build with the first two secrets will stay with you for TWO reasons. You give them KNOWLEDGE or you are saving them TIME. When they are getting one or maybe even both of these things your list is successsful.  Your list will cultivate a relationship with you. Your list will read your emails. Your list will buy your offers consistently. They will begin to TRUST you.

List Building Secrets do exist. These secrets that I have shared with you have taken my list building to the next step. Please read them and use them. They will take care of you for many years. I hope these secrets have helped put you on the right path because when you truly understand list building, it’s a license to print money.