Archive for April, 2009
Why Should You Build a List
You’ve probably heard the phrase, “the money is in the list.” Still, you may not have started to build a list because you’re intimidated, or just don’t know HOW to get started. The good news is that it’s actually not that difficult — and when you have a list, you really do have it made!
The problem in Internet marketing is that many people are worried about finding potential customers all the time. You have to rely on either paid traffic or free traffic. Unfortunately, this means you are at the mercy of other companies as to how far your customer reach is.
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Creating a Great Opt-in Page
After you have chosen a niche to build a list in, you need to set up an opt-in page, or squeeze page, in order to collect your e-mail leads. Many people gloss over these details and wonder why they are not getting as many sign-ups as they thought they would get! Follow this advice, and you should be able to create a great opt-in page that helps lead to great profits for you.
The first thing you need to realize is that the goal of your squeeze page is ONLY to collect e-mails. You don’t want to put affiliate offers or articles on this page because it could distract your visitors from the task at hand. They should see just one thing to do — and that is to sign up for your list. This will definitely increase your conversions, so try not to overstuff your squeeze page.
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Sales E-Mails Versus Relationship E-Mails
As you start to create more follow-up and broadcast messages to your list, you might be overwhelmed with deciding when to send sales e-mails and when to send relationship building e-mails. There are many different schools of thought on this topic, so you’ll have to decide what works best for you and the members of your list.
The first thing you’ll need to do is think about the type of people who are on your list. If they expected to receive excellent and informative content, you’ll probably have to deliver more relationship building e-mails. However, if they expect to get sold to, there is no reason why you should spend any more time on content than you need to. For example, when people sign up to Wal-Mart’s list, they expect to receive sales e-mails and not much information.
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